St. Ann’s Community Receives National Recognition for Groundbreaking Campaign

(May 18, 2017)  St. Ann’s Community is proud to announce that it has won a prestigious Judge’s Choice Award in the 2017 Aster Awards in the Advertising Campaign category. The Aster Awards represent one of the most sought after honors in healthcare marketing with winners selected from nearly 3,000 submissions nationwide. Only entrants earning a perfect score are awarded the Judge’s Choice Award. St. Ann’s Community was one of only eight organizations to receive such recognition out of the thousands of entries received.

The campaign, developed by local agency Antithesis Advertising, aimed to connect with seniors and their families in a way rarely seen in efforts targeting older adults. The lead ad in the campaign was headlined, “I’m vintage. And I’m more valuable than ever.”

“We wanted to show that we understand seniors and how they feel, that we value them as unique individuals leading vibrant, interesting lives – and that we share their values, their concerns, and even their sense of humor,” said Eileen Ryan-Maruke, Vice President of Marketing and Community Relations for St. Ann’s Community.

“We always come back to the idea that we are caring for the most important people on earth,” said Michael E. McRae, President and CEO of St. Ann’s Community. “This campaign conveys that idea and resonates with our residents, patients, and families. It highlights our commitment to honoring the individuality of each person we are privileged to serve.”

The winning campaign can be viewed here.

Entries in the Aster Awards are judged by a diverse panel of design and healthcare marketing experts. They are judged on creativity, design, typography, production, quality, and overall effectiveness. All winners are posted on the Aster Awards’ website (, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

About St. Ann’s Community

St. Ann’s Community is Rochester’s leading senior housing and health services provider, with a tradition of quality care for older adults dating back to 1873. St. Ann’s offers a continuum of care that includes independent retirement living, assisted living, skilled nursing, memory care, short-term transitional care, wound healing, palliative care, and adult day programs. One of the area’s largest employers, St. Ann’s has more than 1,200 employees who are Caring for the Most Important People on Earth.

For more information, call (585) 697-6000 or visit


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