St. Ann’s Community Earns National Marketing Awards in Recognition of TV Ad, Facebook Page
(Sept. 7, 2017) St. Ann’s Community has earned two honors from the 2017 National Mature Media Awards, which recognize the best marketing and communications programs for older adults.
- St. Ann’s Facebook page, www.facebook.com/StAnnsCommunity, won a Silver Award in the Social Media category.
- A St. Ann’s TV spot titled, “Vintage,” won a Bronze Award in the TV Advertising category.
The Marketing Department at St. Ann’s Community worked with Antithesis Advertising of Rochester on its overall branding campaign, of which the award-winning entries are a part.
Entries were reviewed by a panel of professionals from the senior marketing industry and judged based on format, content, creativity, relevance and overall quality.
The awards program, presented by the Mature Market Resource Center, a national clearinghouse for the senior market, is the largest program of its kind. The awards annually recognize the best materials produced for those who are 50 and older, the nation’s fastest-growing population group.
About St. Ann’s Community
St. Ann’s Community offers a continuum of care that includes independent retirement living, assisted living, skilled nursing, memory care, short-term transitional care, palliative care, and adult day programs. One of Greater Rochester’s largest private employers, St. Ann’s has more than 1,200 employees who are Caring for the Most Important People on Earth.
For more information, call (585) 697-6000 or visit www.stannscommunity.com.
Tom Petronio, Marketing Manager
(585) 697-6406 [email protected]
St. Ann’s Community, 1500 Portland Ave., Rochester, NY 14621